It’s no longer about who has the longest blog post or the most backlinks (although these are still important). If I were creating an SEO strategy for Marketing Hub in today’s search landscape, the “People also ask” box is probably where I’d start for keyword and content ideas, and not the head term itself. While content creation might be the fun part of SEO optimization, technical SEO optimization is the boring, but necessary, part. Technical optimization for SEO includes improving website speed, implementing proper URL structures, optimizing page titles and meta descriptions and using schema markup. Once you think your website is optimized, use Google Search Console or Moz Pro to identify and help fix any remaining technical SEO issues. We have over 28 years of experience in digital marketing and a team of more than 500 digital marketing experts.
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Improving website speed is a critical technical SEO strategy that directly impacts user experience and search engine ranking. Optimize image sizes, enable compression, leverage browser caching, and minimize server response time to enhance loading speed. Building a strong backlink profile is essential for off-page SEO strategies. Seek high-quality backlinks from reputable websites in your industry to enhance your site’s authority and credibility.
- Later has over 1.8K positive reviews on the Apple store and over 5K on Google Play.
- Components like Google Posts, images, Google Q&A, and reviews are considered some of the main GMB ranking factors.
- On the other hand, when someone types “how to create design templates,” they want educational content.
- It has been a challenging year for marketers, with market uncertainty, reduced budgets, and huge shifts in the marketing mix.
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You can identify content that’s part of the buyer journey with the segment overlap,” says Ashbridge. “When you update these settings, you will likely see much different data, opening additional keyword strategies due to a lack of competitiveness within that geographic market,” Levy says. Goodey explains that their intent is likely to research CRM software provider options and make a reasoned choice. Your content should help them do this, probably by reviewing and listing several options.
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Those ranking factors form the basis for successful SEO strategies. They guide you in enhancing your website and content to increase visibility. When users submit a search query, search engines employ sophisticated algorithms to identify the most relevant pages from their indexed database. Knowing how search engines discover, evaluate, and rank web content allows you to make informed decisions about optimizing your website and crafting your SEO strategy.
I’d recommend going several filters deep so you can get an approximation of a long-tail keyword. That’s good news — but later down below, I see that Google has included a “What to read” search feature. If I were trying to start an SEO strategy in 2024, my first step would be to look for my company’s head term on Google. Below, I’ll go over some steps you can take to ensure your SEO strategy sets you up for success. You’ll also still need to vet each agency and make sure they’re delivering results, so look for a company with lots of reviews and testimonials and ask about how they report on results.
A lot of brands and marketers will go for those high-volume keywords. Here, you’ll be focusing on the article son your blog or videos on your YouTube and they’ll be written to answer key user questions. You need to create content that brings your ideal users who are in need of a solution through to you.
In reality, there are a ton of ways to improve the SEO of your site pages. Search engines look for elements, including title tags, keywords, image tags, internal link structure, and inbound links (also known as backlinks). Search engines also look at site structure and design, visitor behavior, and other external, off-site factors to determine how highly ranked your site should be in their SERPs. Devote some time each month to updating old blog posts with new and up-to-date information to continue ranking in SERPs.
During this step, you’ll begin optimizing your pages for specific keywords. For each pillar you’ve identified, use your keyword tool to identify five to 10 long-tail keywords that dig deeper into the original topic keyword. You can also speed up the process with HubSpot’s Blog Ideas Generator. You can type in your main keyword or a brief description of your blog’s contents, and the platform will generate topics, sub-headings, and even drafts based on your input. SEO optimization for various regions , who ranks #3 for the term “publishing blog,” is a well-documented industry veteran. Her site ranks for 30K+ keywords, and she has more than two hundred thousand backlinks.
