For example, if a political candidate says something about your industry, there will suddenly be lots of people searching for that topic. About pages usually have a lot more text than images compared to other pages on your site. This provides ample extra room for keyword optimization throughout the page.
- Because algorithms don’t have a) the expertise to develop unique opinions or b) the level of personality that a human expert has.
- Instead of targeting keywords with the most search volume to hopefully peel off the maximum amount of clicks, SEO efforts will need to be more deliberate to target the right users with the right keywords.
- Active engagement on social media platforms can amplify your off-page SEO efforts.
Create High-Quality, Linkable Content
Wagering Terms is a digital glossary for sports betting terminology. It has an extensive catalog of key betting terms and phrases for both beginner and advanced bettors. The Independent Pharmacy is an online pharmacy based in Bristol, United Kingdom. It provides medical consultations, health advice, and prescriptions to ePharma shoppers. The site was launched in 2013 and is considered one of the leading UK online pharmacies today.
KPIs that Signal Engagement and Conversion Success
The longer people spend on your pages, the more SEO weight those pages will hold. You should always be thinking about your blogs this way – as constantly updated products and not one off pieces. Truth is, SEO is not about “tricking” Google into ranking your page higher. Take your business to the next level and achieve search dominance via our Google Ads and SEO services. SEO growth strategies (or content calendar) is a detailed calendar of what, when, and where to publish content.
With all of these factors taken into account, SEO primarily drives two things — rankings and visibility. In this scenario, you should go beyond the average historical SEO update and give it a full refresh. You can do this by updating out-of-date information and statistics, incorporating new sections for added depth, and adding quotes or original data to give the post more referral traffic. A backlink, also called an inbound link, is when another website links back to your website or blog content.
Undoubtedly, the quantity and quality of backlinks a brand has correlates with search engine rankings. Domain authority is a score that indicates how likely a website is to rank in search engine results. In general, sites with a great number of high-quality and relevant backlinks (links to your site from other websites) have high domain authority. By focusing on these UX components, you not only improve the usability of your site but also bolster your SEO efforts. A good user experience leads to longer visits and more page views, which search engines interpret as signals of a quality, valuable site.
UX teams, brand teams, and paid advertising typically take priority when it comes to all big site changes. Unfortunately, SEO is often neglected, even for sites with great organic performance that other channels benefit from. But because other departments may not always have the time or resources to dedicate to SEO, automating execution through the use of Edge SEO technology helps enhance collaborative SEO efforts. While you’re at it, It’s also a good idea to enhance image optimization and leverage visual search capabilities as image recognition technology becomes more prevalent. Our Ecommerce industry report revealed that 40-60% of ecommerce keywords triggered the Product Feature result which takes up roughly 80% of the visual real estate for many formats.
If you have a person interested in growth marketing, development, or even web design, this would be a valuable skill to help grow their career. The 40% in question refers to a large number of websites (many of which received manual actions) that published unhelpful AI-generated content, which Google ultimately viewed as spam. Again, it makes sense, as the search engine needs a way to assess the company’s location.
